Brandar Consulting, LLC

Strategy & Execution Consulting that Delivers Results

Let us Help Your Brand Reach For the Stars

   mike@brandar.com

  908-735-4115

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Recent Work

• Providing Verizon with Brand Licensing Program Expansion Consulting, Brand Selling Presentation Formulation, Category Expansion Brainstorming, Brand Extension Research and Royalty Modeling, License Plan Formulation and Licensing Agency Selection Assistance

• Provided Brand Licensing Program Start-up Consulting, Brand Selling Presentation Formulation and Licensing Agency Selection Assistance to Johnson & Johnson.

• Providing Top Ten Pharmaceutical Company with Brand Licensing Program Start-up Consulting, Brand Selling Presentation Formulation, Category Expansion Brainstorming, Brand Extension Research and Royalty Modeling, Factor Analysis & License Plan Formulation

• Providing Brand Licensing Program Start-up Consulting and Brand Selling Presentation Formulation to Justin Brands, the parent company of Justin Boots, Tony Lama Boots, Nocona Boots, Chippewa Work Boot & Shoes and Justin Work boots

• Formulated Brand Licensing Strategy & assisted with License Contract Formulation for Shake Awake Products, a manufacturer of retail kitchen timers and thermometer products.

• Performed Market Analysis, Proof of Business Concept, Brand Name Development and Business Launch Planning for Crunch Energy, an energy efficiency consultancy whose goal it is to help existing commercial buildings and businesses save money on their energy bills

• Surveyed Brand, Product & Reputation Health Measures cross-industry. Recommended 19 different Equity Measures that could be tracked by RelevantNoise's Data Mining capabilities in Social Media sphere & message boards. Developed singular "Web Brand Health Measure" for RelevantNoise.

• Assisted IMC Licensing Agency with Brand Extension Permission Research Work with HP

• Assisting Chubb Commercial Insurance Division with ongoing consulting in areas of Branding, Positioning, Brand Architecture and Social Media Marketing.

• Helped Interbrand & AT&T Brand Management develop a new corporate-wide retail packaging system for the new AT&T Brand that leveraged and built upon the old corporate-wide system

• Performing ongoing Business Development, Competitive Analysis, Market Trending, Demand Forecasting & Strategic Planning for a Precision Machining Company.

• Provided CONSOR Intellectual Asset Management with a Royalty Rate Analysis of the Corporate Brand Licensing arrangements in the Consumer Electronics and Office Supply categories.

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